About Prismatic

We believe B2B software companies need a better way to provide integrations to their customers' other apps. We've been there.

About Us

Prismatic, the world's most versatile embedded iPaaS, helps B2B SaaS teams launch powerful product integrations up to 8x faster. The industry-leading platform provides a comprehensive toolset so teams can build integrations fast, deploy and support them at scale, and embed them in their products so customers can self-serve.

It encompasses both low-code and code-native building experiences, pre-built app connectors, deployment and support tooling, and an embedded integration marketplace. From startups to Fortune 100, B2B SaaS companies across a wide range of verticals and many countries rely on Prismatic to power their integrations.

Illustration of a B2B software company using embedded iPaaS to build integrations for their customers.
Prismatic founders: Beth Harwood, VP of Marketing and Developer Relations; Justin Hipple, CTO; Michael Zuercher, CEO.
Prismatic founders: Beth Harwood, VP of Marketing and Developer Relations; Justin Hipple, CTO; Michael Zuercher, CEO.

Our Story

Prismatic's founders previously spent fifteen years building a B2B software company whose product had hundreds of integrations. While growing it from a startup into an industry disruptor and national leader, they lived the challenges of integrations from all sides – as founders, developers, engineering managers, product leaders, customer escalation points, sales leaders, and executives.

Their software and its integrations did things like get emergency responders to 911 calls faster, and they saw first-hand what a significant impact integrations done right can make for end users and the people end users serve.

Our team has worked in B2B software companies serving industries like healthcare, public sector, agriculture, fintech, and edtech. Prismatic passionately believes that software in every industry has huge potential to positively impact the people who use it. And that better, easier integrations can help software teams realize even more of that potential.

Learn more about what drove us to create Prismatic.

Get the latest from Prismatic

Subscribe to receive updates, product news, blog posts, and more.